Datasets · region × brand × week

Consumer Intent

Category demand, brand mentions and purchase intent.

Category-level demand signal derived from what people say they are about to buy, switch away from, or cannot afford. Brand mentions are resolved to a canonical entity list you can map to your own tickers.

Coverage: US, CA, AU, FR, DE, ES
Frequency: Weekly
History: 12 months
Unit of observation: region × brand × week
Labels: category · intent · sentiment · brand
Delivery: API · Parquet · CSV

Schema

One record, fully specified.

The contract is stable across delivery formats. New fields are additive and versioned; existing fields never change meaning.

{
  "date": "2026-05-18",
  "region": "US",
  "category": "mobile-carriers",
  "brand": "Verizon",
  "intent": "churn",
  "sentiment": -0.36,
  "share": 0.094,
  "n": 1204
}

Field	Type	Description
date	date	Observation date (UTC)
region	string	Geographic region
category	string	Product category
brand	string	Canonical brand entity
intent	enum	purchase · consider · churn · none
sentiment	float	Sentiment score (−1 to 1)
share	float	Share of category discourse
n	integer	Videos in the aggregate

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