TikTok statistics
What an ordinary TikTok video looks like, measured.
Most TikTok statistics describe the videos that went viral. These describe a random sample of everything that was uploaded, so the typical video is in the picture.
n = 74,955 public videos uploaded 22 Aug 2026 – 7 Sept 2026 · mainly United States and Europe · view counts as observed within 18 days of upload
Who gets the views
Share of videos and share of all views, grouped by how many views a video had when sampled.
- Share of videos
- Share of all views
0.5% of videos passed 100,000 views, and they hold 67.8% of all views. The median video had 303 views.
Table
| Views | Share of videos | Share of all views |
|---|---|---|
| 0 | 3.7% | 0.0% |
| 1–99 | 18.5% | 0.2% |
| 100–999 | 63.3% | 6.5% |
| 1K–10K | 11.9% | 8.3% |
| 10K–100K | 2.1% | 17.3% |
| 100K+ | 0.5% | 67.8% |
Where the sound comes from
Share of videos by the origin of their audio track.
Only 26.2% of videos carry audio recorded by the person who posted them. The rest reuse a sound or a licensed track.
Table
| Audio | Share of videos |
|---|---|
| Creator's own audio | 26.2% |
| Reused sound from another video | 51.6% |
| Licensed catalogue music | 22.1% |
How long videos are
Share of videos by duration. Median 18 seconds; photo posts have no duration and are left out (n = 53,990).
Two out of three videos are 30 seconds or shorter. 3.8% run past three minutes.
Table
| Duration | Share of videos |
|---|---|
| ≤10 s | 19.9% |
| 11–30 s | 48.3% |
| 31–60 s | 17.5% |
| 1–3 min | 10.6% |
| 3 min+ | 3.8% |
What a normal engagement rate is
Likes, comments and shares per view, for videos with at least 100 views (n = 58,322). Saves are not counted.
The median video gets 6.4% of its views back as interactions. One in ten gets more than 17.4%.
Table
| Percentile | Engagement rate by views |
|---|---|
| 10th percentile | 1.1% |
| 25th percentile | 3.0% |
| Median | 6.4% |
| 75th percentile | 11.3% |
| 90th percentile | 17.4% |
What TikTok says the videos are
Share of videos carrying each of TikTok's own content labels. A video can carry several; 37.1% carry none.
Performance, entertainment and lip-sync lead. Labels follow the form of a video, not its subject.
Table
| Label | Share of videos |
|---|---|
| Performance | 12.5% |
| Entertainment | 11.1% |
| Random Shoot | 11.0% |
| Lip-sync | 10.7% |
| Lifestyle | 9.1% |
| Daily Life | 6.1% |
| Entertainment Culture | 5.2% |
| Beauty & Style | 4.3% |
| Sport & Outdoor | 3.8% |
| Games | 3.4% |
| Video Games | 3.1% |
| Nature | 2.9% |
How to read these numbers
Each figure is a share of a random sample of public videos, stated with the size of the sample and the dates the videos were uploaded. View, like and share counts are the ones shown publicly when the video was sampled; a video keeps collecting views afterwards, so treat them as early-life figures. The sample is mainly videos uploaded in the United States and Europe.
Using a chart
Every chart has a Cite button that copies a reference with the sample size, and an Embed button that copies an iframe. You are free to use both with attribution. For what people are posting about, see TikTok trends.
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